Next month, enforcement of the DAA Mobile Guidance begins. The Council of Better Business Bureaus (CBBB) and the Direct Marketing Association (DMA) – accountability partners to the DAA Principles - will expand their active monitoring and enforcement of desktop Interest Based Advertising to the mobile environment.
Are you prepared? See what privacy experts from Venable, the DAA and TRUSTe say about:
- Your first party and third party privacy obligations under the DAA Mobile Guidance
- What you need to know about cross-app data, precise location data, personal directory data, and other key areas
- Enforcement plans and what practices will be scrutinized
- Privacy best practices and tools used to stay in compliance
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Lou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online.
Michael Signorelli is a partner in the firm’s Government and Regulatory Affairs Practice Group, where he advises and represents clients on privacy and Internet-related issues. Mr. Signorelli counsels clients on advertising, marketing, and data security related matters and represents clients in federal marketing-related legislation and rulemaking proceedings and other matters before the Federal Trade Commission, Federal Communications Commission, and the U.S. Department of Commerce.
Helen Huang
Senior Product Manager, TRUSTe
Helen Huang builds and manages TRUSTe's Ads Compliance and Cookie Consent Manager products. She works regularly with corporate clients to help them understand their privacy obligations and to implement innovative tools to ensure privacy compliance in desktop and mobile environments. Ms. Huang writes and speaks extensively on the topic of ads compliance.