As the cost and frequency of data privacy breaches continue to rise, the question companies are facing is not if, but when a data breach will occur and how to prepare. According to a recent IBM and Ponemon report, the cost of a data breach in 2015 is $3.8 million, representing a 23% increase from 2013 while the number of data breaches reached an all-time high of 783 in 2014. In addition to facing higher costs, companies are losing more customers following a data breach, with the average abnormal churn rate increasing by 15 percent.
Given the costs there is a strong incentive for organisations to ensure they have an appropriate privacy framework in place, both to prevent privacy breaches and to respond to any data and privacy breaches that may occur. The privacy framework should be part of a robust overall information governance framework to manage all information and data throughout an organisation.
This webinar is the first in our Fall/Winter 2015 Privacy Insight Series and will examine the costs of a data breach occurring, the role of privacy and information governance in preparing for a possible breach and provide a step by step process of building a incident response plan to prepare to ensure that every relevant employee knows what to do in the event of a data breach.
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Dr. Larry Ponemon is the Chairman and Founder of the Ponemon Institute, a research “think tank” dedicated to advancing privacy and data protection practices. Dr. Ponemon is considered a pioneer in privacy auditing and the Responsible Information Management or RIM framework.
Joanne Furtsch is a leading expert in global online privacy practices spanning website, advertising, mobile and application privacy with deep specialization in COPPA and European Union Safe Harbor compliance. Joanne is currently Director of Product Policy at TRUSTe the leading online privacy certification authority.
Mary Westberg
Sr. Compliance Paralegal, SanDisk
Mary Westberg, CIPP/US, CIPT, is a senior compliance specialist in the Corporate & Compliance Legal Department of SanDisk Corporation. Mary was a key drafter of SanDisk’s Incident Response Plan, where she worked cross-functionally across departments. Mary has held responsibility for conducting privacy reviews on pre-release products (hardware and software apps), and marketing and advertising programs with a consumer privacy component. Mary gives frequent trainings regarding running compliant commercial e-mail and text messaging programs, behavioral advertising, privacy by design, supply chain reverse logistics considerations for privacy and data security, and principles of EU-US Safe Harbor. She authors privacy-related policies within SanDisk, including data security and media sanitization for product returns, use of personal information, and SanDisk’s privacy and cookie statements. Mary acts as the chair of the Consumer Privacy Committee within SanDisk, and also serves as a Co-Chair of the San Francisco Bay Area Knowledge Net of the International Association of Privacy Professionals (IAPP).