Last month the Digital Advertising Alliance (DAA) unveiled a series of new guidance and implementation guidelines for the U.S. market that address the latest innovations in advertising.
As you plan your advertising programs for the New Year, make sure you’re up to date with industry guidelines. Hear from the experts on how new innovation is driving:
- Video interest-based ads
- Transparency and user control for cross-device data collection for IBA
- A first-of-its-kind mobile interface for cross-app data collection for Spanish speakers - AppChoices en Español
Register now to watch this On-Demand Webinar Recording ... and get the insight you need to enable responsible data collection and meet industry privacy requirements for 2016!
Lou Mastria, CIPP, CISSP, is currently Executive Director of the Digital Advertising Alliance, where he leads U.S. and global efforts for self-regulation, consumer transparency and choice in the delivery of interest-based advertising online.
Michael Signorelli is a partner in the firm’s Government and Regulatory Affairs Practice Group, where he advises and represents clients on privacy and Internet-related issues. Mr. Signorelli counsels clients on advertising, marketing, and data security related matters and represents clients in federal marketing-related legislation and rulemaking proceedings and other matters before the Federal Trade Commission, Federal Communications Commission, and the U.S. Department of Commerce.
Helen Huang
Senior Product Manager, TRUSTe
Helen Huang builds and manages TRUSTe's Ads Compliance and Cookie Consent Manager products. She works regularly with corporate clients to help them understand their privacy obligations and to implement innovative tools to ensure privacy compliance in desktop and mobile environments. Ms. Huang writes and speaks extensively on the topic of ads compliance.