The only thing hotter than temperatures this summer in the European Union is activity around the digital advertising ecosystem, real-time bidding, website cookie practices and discussions of the interplay between GDPR and the current ePrivacy Directive.
Traditional interpretations (and consumers’ expectations) are changing, and it's important for organizations to understand the pulse of supervisory authorities’ recent guidance, reports and announced plans with respect to advertising technology—in order to begin operationalizing any needed updates to data governance, website and supply chain practices.
This TrustArc on-demand webinar provides:
- An overview of the recent cookie guidance and real-time bidding report from the U.K. Information Commissioner’s Office;
- A walk-through of what the French privacy regulator’s recently announced changed interpretation of what constitutes valid cookie consent means for organizations globally; and
- A breakdown of advertising ecosystem participants’ data protection best practices in transparency, documenting legal bases, treatment of special category data, cookie consent exceptions, and more.
