Online Advertising, Cookies, And Data Privacy In 2022

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Change is coming. And it’s coming for digital adverting faster than ever with an accelerated pace due in large part to an online shift driven by COVID-19 over the past two years. We are all in the same boat, and no one knows exactly what this drastic shift involves or how it will impact the digital advertising and marketing ecosystem.

The good news is you don’t have to navigate this complicated landscape alone! TrustArc and the Digital Advertising Alliance have teamed up to bring you an unfiltered look at what these big changes mean for you and your business, so you can not only survive but thrive in the months and years ahead.

We’ll teach you how to adjust your digital advertising strategy so you can confidently increase your conversions and understand the new approach to digital consents and preferences moving into 2022 and beyond.
This webinar reviews:
  • Is Google really killing the 3rd party cookie?
  • How to fully understand the coming fundamental shifts in the digital landscape.
  • A lot appears to be changing quickly with no clear view of what lies ahead. We will discuss what we currently know, and what we are doing to keep up.
Webinar Speakers
Ganesh Vasudeva
Director of Product Management, TrustArc, TrustArc
Lou Mastria
Executive Director, Digital Advertising Alliance, Digital Advertising Alliance
Jamie Vinkle
Product Marketing Manager, TrustArc, TrustArc


TrustArc is the leader in privacy compliance and data protection solutions and offers an unmatched combination of innovative technology, services and TRUSTe certification solutions. TrustArc addresses all phases of privacy program management and has been delivering innovative privacy solutions for two-decades to companies across all industries. The TrustArc platform leverages deep privacy expertise and proven methodologies, which have been continuously enhanced through thousands of customer engagements. Headquartered in San Francisco, and backed by a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk and build trust. For additional information visit  www.trustarc.com 

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