Cross-Contextual Advertising: Rethinking How Consumer Data Is Managed

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*IAPP CPE Credits Are Available

Post-2020, the rise of social media platforms and third-party cookies tracking users across the internet generated massive volumes of personal data. The goal of cross-contextual advertising is simple: display relevant ads based on consumers' browsing history and preferences.

However, data is often collected, stored, and shared across organizations without knowledge or consent. At the same time, we see more and more regulations from governments and consumers questioning how companies use their data.

In this webinar, we explore tactics and strategies your marketing department should implement in a consumer-first privacy landscape to build trust and grow revenue at the same time.

This webinar reviews:
  • The laws and regulations governing advertising technologies
  • How advertising and data privacy can work together
  • How to address the privacy issues related to cross-contextual advertising
Webinar Speakers
Janalyn Schreiber
Privacy Consulting, TrustArc
Sal Tripi
Vice President - Digital Operations & Compliance, Publishers Clearing House


TrustArc is the leader in privacy compliance and data protection solutions and offers an unmatched combination of innovative technology, services and TRUSTe certification solutions. TrustArc addresses all phases of privacy program management and has been delivering innovative privacy solutions for two-decades to companies across all industries. The TrustArc platform leverages deep privacy expertise and proven methodologies, which have been continuously enhanced through thousands of customer engagements. Headquartered in San Francisco, and backed by a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk and build trust. For additional information visit  www.trustarc.com 

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