Is Your Consent and Preferences Strategy CPRA-Proof?

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Consent and preferences enable brands to take customer relationships to new levels of customization and trust. But stringent regulations such as CCPA/CPRA bring new regulatory obligations (read: consent history/validity), that put in question a marketer's ability to leverage preference data to its full potential.

Add to that, with CPRA regulations extended to employee rights in addition to consumers, businesses need to start thinking about their HR data in addition to B2B data.

In this webinar, we help you understand how to CPRA proof your consent and preferences management. 

This webinar reviews:
  • Tracking consent and preferences for trust and engagement
  • CPRA requirements and business priorities
  • Leveraging consent & preferences to track B2B and HR data for compliance

Webinar Speakers
Joanne Furtsch
Director, Privacy Intelligence Development, TrustArc
Andrew Scott
Global Privacy Manager, TrustArc


TrustArc is the leader in privacy compliance and data protection solutions and offers an unmatched combination of innovative technology, services and TRUSTe certification solutions. TrustArc addresses all phases of privacy program management and has been delivering innovative privacy solutions for two-decades to companies across all industries. The TrustArc platform leverages deep privacy expertise and proven methodologies, which have been continuously enhanced through thousands of customer engagements. Headquartered in San Francisco, and backed by a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk and build trust. For additional information visit  www.trustarc.com 

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