How Data Privacy Demands Impact Your Marketing Program

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*IAPP CPE Credits Are Available
Ask any modern marketer for their favorite privacy acronym, and they will probably tell you: GDPR, LGPD, CCPA, or PIPL – and that’s before we factor in layers of data ethics or self-regulatory practices like opt-in, opt-out, CDPs and CMPs, PII and SPI, AMIs and beyond cookies. Too often, there is a lack of clear guidance for marketers on how to transform compliance requirements into Marketing practices.

Not to mention the fact that many times the legalese leaves room for broad interpretation, giving rise to questions like: Do you need consent for everything? Can your company capture consent in exchange for content? How is notice and enhanced notice being extended?

In this webinar, we explore tactics and strategies Marketing teams can implement to comply with both privacy laws and important self-regulatory programs and still achieve consumer trust and exceed business objectives.
This webinar will review:
  • Consent and marketing under current privacy laws and regulations
  • What you can and cannot do to identify prospects, generate leads and convert into customers
  • The key questions a marketer needs to ask their agencies and ad tech service providers
Webinar Speakers
Ganesh Vasudeva
Director of Product Management, TrustArc
Janalyn Schreiber
Privacy Consulting, TrustArc
Chet Dalzell
Communications & Engagement, Digital Advertising Alliance
Rob Hartwell


TrustArc is the leader in privacy compliance and data protection solutions and offers an unmatched combination of innovative technology, services and TRUSTe certification solutions. TrustArc addresses all phases of privacy program management and has been delivering innovative privacy solutions for two-decades to companies across all industries. The TrustArc platform leverages deep privacy expertise and proven methodologies, which have been continuously enhanced through thousands of customer engagements. Headquartered in San Francisco, and backed by a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk and build trust. For additional information visit  www.trustarc.com 

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