The Ultimate Balancing Act: Using Consumer Data and Maintaining Trust

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It’s no secret that consumers are more skeptical than ever before of how organizations are using their personal data, thanks in large part of high-profile data breaches and growing awareness of just how much information exists about us online. Over the past few years, we’ve watched privacy regulators attempt to protect consumer rights by creating laws like GDPR, CCPA and LGPD aimed at corraling how organizations deal with customer data.

Undoubtedly, most customers are more likely to be loyal to a company they trust. They are also more likely to purchase additional products and services and recommend a company they trust.

Join the TrustArc privacy and marketing experts on this webinar as they explore how to build consumer trust and loyalty by delivering a compliant digital experience to meet the ever-evolving regulatory requirements surrounding consumer rights.
This webinar will review:
  • How to address consumer rights to build consumer trust and loyalty
  • How to demonstrate privacy compliance
  • How to provide transparency to your consumers
Webinar Speakers
Joanne B. Furtsch
Privacy Intelligence Development Director, TrustArc
Damin Babu
Product Marketing Manager, TrustArc
Ganesh Vasudeva
Director of Product Management, TrustArc


TrustArc is the leader in privacy compliance and data protection solutions and offers an unmatched combination of innovative technology, services and TRUSTe certification solutions. TrustArc addresses all phases of privacy program management and has been delivering innovative privacy solutions for two-decades to companies across all industries. The TrustArc platform leverages deep privacy expertise and proven methodologies, which have been continuously enhanced through thousands of customer engagements. Headquartered in San Francisco, and backed by a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk and build trust. For additional information visit  www.trustarc.com 

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