Your Guide to Understanding Global Privacy Control: Preparing for CCPA on July 1

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Back in 2020, GPC was introduced in the CCPA as a way to help keep consumer information safe by allowing users to opt-out with a single click rather than manually selecting each opt-out. However, the recent CCPA regulations create greater obligations for certain companies, specifically those that can identify known users and those that provide loyalty programs. Being unprepared for the new Global Privacy Control (GPC) obligations under the CPRA can open your company to risk.

Prepare your business for compliance with GPC and other browser signals.

Join the TrustArc privacy experts to learn:
  • What is GPC & why is it important
  • How does GPC impact your business and your customers under the new CCPA regulations?
  • How to operationalize GPC requirements using software for your business
Webinar Speakers
Andrew Scott
Privacy Counsel, TrustArc
Ryan Ostendorf
Senior Product Manager, TrustArc


TrustArc is the leader in privacy compliance and data protection solutions and offers an unmatched combination of innovative technology, services and TRUSTe certification solutions. TrustArc addresses all phases of privacy program management and has been delivering innovative privacy solutions for two-decades to companies across all industries. The TrustArc platform leverages deep privacy expertise and proven methodologies, which have been continuously enhanced through thousands of customer engagements. Headquartered in San Francisco, and backed by a global team across the Americas, Europe, and Asia, TrustArc helps customers worldwide demonstrate compliance, minimize risk and build trust. For additional information visit  www.trustarc.com 

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