Brazil has generated more interest than any other South American country to date on the subject of data privacy and protection. The Brazilian General Data Protection Law (Lei Geral de Proteção de Dados or “LGPD”) goes into effect on August 14, 2020.
While Brazil directly or indirectly had numerous federal privacy and data protections focused on specific sectors, this patchwork regulatory framework was sometimes conflicting and plagued with legal uncertainty. The LGPD replaces this patchwork, hoping to better position itself in the global data economy while protecting the rights and freedoms of its residents.