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TrustArc Whitepaper

So Many States, So Many Privacy Laws:
How to Keep Up with US State Privacy Law Updates

The rapidly changing landscape of customer data and privacy laws has challenged marketers and business legal teams for years. Just when they think they’re all caught up with new regulations, another one is thrown into the mix. With so many bills moving in and out of legislative sessions, marketing and legal teams need a way to keep track of consumer data and privacy acts to stay in compliance.

This whitepaper will cover:

  • Comparisons between proposed, rejected, and approved U.S. state privacy laws
  • Recent developments in U.S. state privacy laws
  • Best practices and tips on how your business can keep up with the rapid changes in privacy laws

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The TrustArc privacy platform has been very helpful in supporting VFS’s unified approach to ensure continued compliance in the data privacy arena and help us prepare for GDPR readiness. Once this exercise is completed for us, I look forward to being able to use the TrustArc platform for other compliance activities.

Volvo Financial Services
Senior Vice President & General Counsel

“Having a third party assess our privacy practices - it’s really helpful. Our customers know that our privacy practices have been verified by an independent third party. That’s really important…and it brings a marketing benefit with it.”

Rackspace
Corporate Counsel

It’s an easy relationship. Everyone at TrustArc has been incredibly responsive...

Kabbage
Head of Government Relations and Banking, Sam Taussig

About TrustArc

TrustArc powers privacy compliance and risk management with integrated technology, consulting and TRUSTe certification solutions – addressing all phases of privacy program management. The foundation for our solutions is the TrustArc Privacy Platform which provides a flexible, scalable, and secure way to manage privacy. Our technology platform, fortified through six years of operating experience across a wide range of industries and client use cases, along with our services, leverage deep privacy expertise and proven methodologies which we have continuously enhanced through thousands of client projects over the past two decades. Headquartered in San Francisco, and backed by a global team, we help over 1,000 clients worldwide demonstrate compliance, minimize risk, and build trust. For more information, visit www.trustarc.com.

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