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European Advertising Consumer Research Report 2016
Consumer Awareness & Impact of European Self-Regulatory Programme for OBA
Consumer Awareness & Impact of European Self-Regulatory Programme for OBA
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The 2016 Consumer Research Report shows sustained user recognition and understanding of the European Self-Regulatory Programme on OBA, which seeks to provide internet users across Europe with greater transparency and control. This research comes as the European data privacy landscape continues to shift and create market uncertainty. Despite this, it is clear that this EU-wide initiative is delivering significant value to users, businesses, and also regulators. It should therefore be an essential part of the privacy toolkit. |
Key Takeaways:
- 44% say they are more favourable towards the concept of OBA when presented the Icon
- More than 1 in 5 in every country surveyed said it makes them trust the brand being advertised more
- Awareness of the Icon with Admarker text increased 6 percentage points
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