Consent management remains a hot topic and has generated a lot of questions and uncertainty.
The GDPR has raised the bar with new requirements on companies to justify their use of EU personal data. And while relying on consent is not the only legal option available, it’s successfully put GDPR at the top of every inbox as consumers have been submerged in emails from companies urging them to “stay in touch” or “not miss out”. Are these emails really necessary? What do I need to include in my privacy notice or consent form? What kind of records do I need if a regulator asks?
With a divergence of opinion, consent management remains a hot topic and has generated a lot of questions and uncertainty.