Profiling, Big Data & Consent Under the GDPR

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Required Changes around Profiling & Consent for GDPR Compliance
Some of the most closely followed areas of the GDPR negotiations concerned profiling and consent. Profiling, as defined in Articles 4 & 22, is one of the new provisions in the Regulation which could have a significant impact on businesses seeking to use targeted marketing and other analytics for business growth. Consent remains a legal basis for processing but it’s been restricted under the GDPR and must be “freely given, specific, informed and unambiguous.” There is lots of discussion and privacy scare stories around these two areas alone.
Watch this free on-demand webinar where we examined:
  • the details of the profiling and consent requirements in the GDPR to help determine what is and isn’t in scope for profiling
  • where you can and can’t rely on consent
  • what solutions are available and how privacy leaders can work with their business and marketing teams to ensure compliance
Webinar Speakers
Mark Webber
US Managing Partner, Fieldfisher
Helen Huang
Sr. Product Manager, TrustArc


TrustArc powers privacy compliance and risk management with integrated technology, consulting and TRUSTe certification solutions – addressing all phases of privacy program management. The foundation for our solutions is the TrustArc Privacy Platform which provides a flexible, scalable, and secure way to manage privacy.  Our technology platform, fortified through seven years of operating experience across a wide range of industries and client use cases, along with our services, leverage deep privacy expertise and proven methodologies which we have continuously enhanced through thousands of client projects over the past two decades. Headquartered in San Francisco, and backed by a global team, we help over 1,000 clients worldwide demonstrate compliance, minimize risk, and build trust. For more information, visit 

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