Trustarc

Industry Brief

The State of Privacy Management in Technology

The intersection of personal data and rising technologies

Consumer buy-in and trust are more important than ever as many of the technologies that drive growth in the sector, such as virtual reality (VR), smart homes, and AI-driven technologies need personal data to improve services and entertain users. The intersection of this ever-growing need for personal data with the increase in regulatory requirements to acquire and store them poses major challenges and opportunities. Technology companies that prioritize privacy as a brand differentiator versus simply viewing it as a compliance function stand to win in this new environment.

Inside the State of Privacy Management in Technology:

  • How consumer attitudes about privacy threaten technology adoption
  • Where does the technology sector fall on the TrustArc Global Privacy Index?
  • What is the biggest threat to data privacy in the technology sector, and what can be done to reduce it?

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The TrustArc privacy platform has been very helpful in supporting VFS’s unified approach to ensure continued compliance in the data privacy arena and help us prepare for GDPR readiness. Once this exercise is completed for us, I look forward to being able to use the TrustArc platform for other compliance activities.

Volvo Financial Services
Senior Vice President & General Counsel

“Having a third party assess our privacy practices - it’s really helpful. Our customers know that our privacy practices have been verified by an independent third party. That’s really important…and it brings a marketing benefit with it.”

Rackspace
Corporate Counsel

It’s an easy relationship. Everyone at TrustArc has been incredibly responsive...

Kabbage
Head of Government Relations and Banking, Sam Taussig

About TrustArc

TrustArc powers privacy compliance and risk management with integrated technology, consulting and TRUSTe certification solutions – addressing all phases of privacy program management. The foundation for our solutions is the TrustArc Privacy Platform which provides a flexible, scalable, and secure way to manage privacy. Our technology platform, fortified through six years of operating experience across a wide range of industries and client use cases, along with our services, leverage deep privacy expertise and proven methodologies which we have continuously enhanced through thousands of client projects over the past two decades. Headquartered in San Francisco, and backed by a global team, we help over 1,000 clients worldwide demonstrate compliance, minimize risk, and build trust. For more information, visit www.trustarc.com.

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