Consumer buy-in and trust are more important than ever as many of the technologies that drive growth in the sector, such as virtual reality (VR), smart homes, and AI-driven technologies need personal data to improve services and entertain users. The intersection of this ever-growing need for personal data with the increase in regulatory requirements to acquire and store them poses major challenges and opportunities. Technology companies that prioritize privacy as a brand differentiator versus simply viewing it as a compliance function stand to win in this new environment.
Inside the State of Privacy Management in Technology:
